2019 Hallmark Gold Crown Holiday Gift Guide

Leaning into a more modern aesthetic, with a single family carrying the campaign’s narrative through print, emails and the website, the writing for this project was a fun challenge of crafting copy that was short, impactful and possessed the same energy found in the design while still staying true to Hallmark Gold Crown's voice and purpose.

Team: Sarah Norris, Eric Jones, Ron Arens, Dianne Hanlin & Melody Alexander