Crown Rewards

Crown Rewards is the loyalty program for Hallmark Gold Crown retail stores. Members are rewarded for shopping at Gold Crown stores with exclusive offers and savings.

For the program’s latest redesign, my design partner and I moved away from the traditional, graphic purple-and-white approach. Utilizing a cut-paper design aesthetic and a relaxed, jovial editorial style, our goal was to inject a livelier presence in stores, in direct mail and online to create a striking and differentiated presentation to draw consumers’ attention to the program.

Team: Andrea Karmazyn, Eric Jones, Melody Alexander & Ron Arens