United Way

Partnering with the United Way of Greater Kansas City, our team was charged with creating displays and posters for Hallmark’s headquarters and nearby distribution centers. The idea was to create an affecting display that would disrupt employees and push them to make a pledge to the United Way.

Team: Sarah Norris, Jared Tomlinson, Andrea Karmazyn, Tommy Donoho, Brian Rio, Zach Land, Sarah Kemnitzer, Melissa Rohr, Jon Saura & Livy Long

The following year, while rerunning our collateral, I was pumped to find out we were going to also try out a medium I had originally pitched…

TRAY LINERS!!

During the week of our pledge drive, Hallmark’s cafeteria added these paper tray liners during the lunch hour. Each liner featured facts about United Way’s impact on the community as well as the occasional fun/educational puzzle. The goal was to drive engagement during a time in the workday where we had employee’s captive attention.