Dear…
(TV Spot)

This was one of the more unique projects I’ve worked on: utilizing old footage from an abandoned commercial, create a new script that both promoted Hallmark's Just Because card line and would require the least amount of new footage. The goal was to highlight the everyday occasions that call for a card.

In addition to writing the script, which relied on voice over to tell the story, I also participated in the hiring of voice talent and helped supervise the recording sessions.

When all was said and done, we managed to limit our new shots to inserts of the cards from the line, minimizing cost from a production and on-screen talent perspective.